The terms are often used interchangeably and can vary by agency. You may be wondering: What is the difference between a media kit and a press kit? The short answer is: nothing really. Having a press kit at the ready also saves you time running around to put together content when you get a call for a breaking story or a last-minute information request. They save time, are to the point and highlight all of the information that matters to the press all without having to decipher company terminology and endless marketing speak. This saves their time and yours, whilst drastically improving your media relations without too much effort on your part. The idea is that anyone visiting your press kit can figure out the key people, key facts, and key information about your business without having to speak to you.īetter still, they can download the assets they need for their story without emailing you first and then sitting around waiting for a response. Press kits (also known as media kits) help explain the core facts of your company to journalists, reporters and the media in general in a neat, digestible package.

Ready to build your online newsroom & press kit?Ĭan't wait? You can click here to create your very own, free digital press kit.But did you know it can also improve your media relations and boost your chances of coverage? Basics Press Kit & Media Kit Guide (What To Include + 9 Examples) A company press kit serves as a style guide for anyone looking to tell your story.

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